Meme Green Deal
Grupo de Trabajo: Pacto Verde europeo
Participantes: Raquel Hazeu, Andreína González, Victoria Luján, Yuzuko Kitta and Eman Chaudhary
IE University
Propuesta
We have investigated communication trends in social media and have come to the realisation that memes are a tool that is often used to convey important messages in a humorous and relatable manner. Large companies like Gucci have adopted this as a marketing strategy.
We have decided to follow the example and communicate important information about the Green Deal through a range of memes. We explain in the following presentation our communication campaign idea. We were planning to post the memes in our instagram account.
El concurso “Mi Europa 2030” es organizado por el Consejo Europeo de Relaciones Exteriores (ECFR) y esglobal.es con el patrocinio de la Embajada de Alemania en España y en el marco de la Presidencia Alemana en el Consejo de la UE.
